Journal of Targeting, Measurement & Analysis for Marketing (via EBSCO Host)

Availability: free for staff and students of Hamburg University of Applied Sciences
Licensed Period: Business Source Premier: 2001-02-01 - 2011-06-01: (2001) - (2011)   ReadMe
Fulltext: https://search.ebscohost.com/direct.asp?db=buh&jid=6OL&scope=site
Publisher: via EBSCO Host
ZDB-ID: 2031785-2
Subject(s):
Tag(s): Marketing
E-ISSN(s): 1479-1862
P-ISSN(s): 0967-3237
Appearance: local journal
Costs: subject to fee
  List of participate institutions which offer full access.